Do Traders Think Brookdale Senior Living, Inc. (BKD) Can Keep Climbing Friday? | #seniorliving | #elderly | #seniors
Brookdale Senior Living, Inc. (BKD) stock is up 14.87% over the past week and gets a Bullish rating from InvestorsObserver’s Sentiment Indicator.
What is Stock Sentiment?
When making investment decisions, sentiment gives a good overview of what stocks investors currently favor. Sentiment incorporates short-term technical analysis into its score and does not encompass any fundamental analysis such as profitability of the company. This means that earnings updates and other news can greatly impact overall sentiment.
Price action is generally the best indicator of sentiment. For a stock to go up, investors must feel good about it. Similarly, a stock that is in a downtrend must be out of favor.
InvestorsObserver’s Sentiment Indicator considers price action and recent trends in volume. Increasing volumes often mean that a trend is strengthening, while decreasing volumes can signal that a reversal could come soon.
The options market is another place to get signals about sentiment. Since options allow investors to place bets on the price of a stock, we consider the ratio of calls and puts for stocks where options are available.
What’s Happening With BKD Stock Today?
Brookdale Senior Living, Inc. (BKD) stock is trading at $7.80 as of 9:52 AM on Friday, Jun 11, a gain of $0.50, or 6.85% from the previous closing price of $7.30. The stock has traded between $7.74 and $7.97 so far today. Volume today is light. So far 371,274 shares have traded compared to average volume of 1,481,482 shares.
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More About Brookdale Senior Living, Inc.
Brookdale operates senior living communities throughout the United States. Private pay customers contribute the majority of its resident fees. Brookdale’s retirement centers are targeted toward middle- to upper-income seniors, typically over the age of 75. They provide basic services, like meals and housekeeping, and supplemental-care services to assist residents with daily activities. Brookdale’s assisted living communities offer 24-hour assistance with daily activities and include memory-care communities that are specifically designed for residents with Alzheimer’s disease or other dementia. Its continuing-care retirement centers are large communities that accommodate all levels of physical ability and health. The majority of the firm’s revenue comes from assisted living resident fees.
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